BeyondCommerce
Messaging-native commerce infrastructure platform. Product-ready. Market expansion focused.
Executive Overview
BeyondCommerce is a software platform that transforms messaging applications—starting with LINE in Asia—into fully operational AI-driven sales channels. The platform embeds an intelligent storefront and operational AI assistant directly inside the messaging environment customers already use daily.
This allows businesses to convert conversations into transactions automatically while reducing operational workload, response time, and friction in the buying process.
The product is already developed and demo-ready. The current objective is market expansion and structured scaling.
The Problem
Millions of merchants conduct sales through messaging platforms, but the process is highly inefficient.
Hours Lost
Business owners spend hours answering repetitive customer inquiries
Missed Revenue
Many conversations never convert into revenue
Payment Fraud
Payment confirmations are often manual and prone to fraud
Fragmented Tools
Communication, orders and customer management are fragmented
The result: Lost time, missed revenue opportunities, and operational inefficiency that limits scalability.
The Solution: BeyondCommerce
Complete commerce infrastructure embedded directly inside messaging apps.
AI Storefront
Complete commerce infrastructure inside messaging apps
Luna X AI
Automated customer interaction and intelligent qualification
Payment Verification
Automated workflows for secure transaction processing
Centralized Dashboard
Unified merchant dashboard for all operations
Automated Follow-ups
Intelligent conversation management and customer engagement
Operational AI
AI operates on both customer-facing and backend operations
Business Impact
Competitive Advantage: Native integration with messaging platforms eliminates the need for customers to switch apps or learn new interfaces. This creates high switching costs and strong retention.
Market Context
Messaging-based commerce is already mainstream across Asia. The market is established, not emerging.
LINE alone has massive adoption in key markets including Thailand, Japan, and Taiwan, where businesses routinely communicate and transact directly through chat platforms. Thailand alone has millions of SMEs relying heavily on messaging communication with customers.
Rather than creating new behavior, BeyondCommerce optimizes an already established commercial ecosystem. This significantly lowers adoption friction and accelerates scalability.
Thailand
SMEs
3.2M
Messaging Users
53M
Commerce Activity
HighJapan
SMEs
3.6M
Messaging Users
95M
Commerce Activity
Very HighTaiwan
SMEs
1.4M
Messaging Users
21M
Commerce Activity
HighPlatform Distribution
LINE
65% of transactions
65.0%
25% of transactions
25.0%
10% of transactions
10.0%
65%
LINE
25%
10%
Market Penetration Progress
Business Model
Predictable recurring revenue with strong retention potential. SaaS model with clear path to profitability.
The model is straightforward: Monthly SaaS subscription (~$40 average per merchant), tiered pricing as businesses scale, and optional AI usage expansion and enterprise integrations. This represents predictable recurring revenue with strong retention potential due to operational integration.
Revenue Projection
| Merchants | MRR | ARR |
|---|---|---|
| 1,000 | $40K | $480K |
| 5,000 | $200K | $2.4M |
| 10,000 | $400K | $4.8M |
| 50,000 | $2M | $24M |
Revenue Growth Forecast
ARR in millions (based on merchant count)
Current Status
BeyondCommerce is not at concept stage. We have a working product, active merchants, and proven technology.
Working product and demo environment
Operational leadership in place
Existing merchant applicability
Technical infrastructure developed
The focus now is structured growth rather than product creation.
Growth Trajectory
Growth Strategy
Initial Focus
- •Thailand as primary launch market
- •Strong messaging commerce culture
- •High-interaction sectors: hospitality, retail, wellness, food & beverage, services
Expansion Plan
- •Regional messaging ecosystems
- •Additional platform integrations
- •Partner distribution channels
The objective is sustainable, scalable recurring revenue rather than rapid but unstable expansion.
Use of Investment
Investment will primarily support:
Customer Acquisition
Partnerships and marketing channels
Onboarding Automation
Operational scaling infrastructure
Product Refinement
Infrastructure stability and enhancements
Legal & Compliance
International expansion structuring
This ensures controlled growth and long-term operational viability.
Vision
BeyondCommerce aims to become the underlying commerce layer inside conversational platforms across Asia.
As messaging becomes the dominant interaction channel between businesses and customers, automated conversational commerce infrastructure becomes essential. The goal is simple: make chat-based commerce scalable, automated, and profitable for businesses of all sizes.
Platform Milestones
Frequently Asked Questions
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